Whether you run a small-scale business or a multi-million-dollar company, digital or online marketing is an enormous advantage to your business,as the internet is a collection of potential customers who can patronize your business. Advertising on the internet has benefit to both individuals and corporate organizations.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
A content management system (CMS) is a computer application that supports the creation and modification of digital content. CMS is a software that facilitates creating, editing, organizing, and publishing content. WordPress is a Content Management System, that allows you to create and publish your content on the web.
This application can be used to create a website and it requires little or no coding skills.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.